TRIUMPH MOTORCYCLES OPENS NEW FACTORY VISITOR EXPERIENCE

Iconic British motorcycle brand unveils immersive experience, factory tour and cafe at their Hinckley factory

• New Triumph Factory Experience delivers an engaging journey that tells the full story of the brand and showcases Triumph’s historic and modern achievements in design, engineering, racing and popular culture.
• Fans of the Brand will see how Triumph designs and makes motorcycles, and get up close to the most iconic and rare Triumph collection in the world, including:
• Legendary Triumph movie bikes, from Steve McQueen’s original Great Escape movie bike, not seen since filming completed in 1962, to Tom Cruise’s Mission Impossible 2 Speed Triple
• Rare original models from the brands 115 year history
• Priceless racing and land speed Triumphs, including the original 1956 Bonneville salt flats record smashing streamliner
• Iconic motorcycle memorabilia, dealer signage and racing ephemera
• Exclusive guided factory tour provides unprecedented access to Triumph’s unique engineering and manufacturing process and facilities.
• Triumph Visitor Centre opens on the 1^st November - tickets available to pre-order.
• The opening of the Visitor Experience comes at a pivotal moment in Triumphs modern history, illustrated by three game changing activities in 2017.
  • Triumph signing a non-equity partnership with Bajaj, the world’s third-largest manufacturer, to develop its global coverage of the world motorcycle market
  • Triumph signing a global partnership with Dorna (MotoGPtm) to become the official engine supplier to the Moto2tm Championship from 2019
  • Triumph delivering a landmark fourth consecutive year of growth, and record sales of more than 63,000, with 15 new motorcycle models launched in the last two years.

Hinckley, UK, 3 October, 2017 – Triumph Motorcycles has opened the doors to an immersive new Visitor Centre that will allow fans to go behind-the-scenes and journey through a 115 years of motorcycling excellence.

Based at the brand’s headquarters and UK manufacturing facilities in Hinckley, Leicestershire it is set to open on 1 November. The Triumph Factory Experience is free
to visit and will showcase an exclusive collection of never-before-seen exhibits centred around the design, engineering and manufacture of Triumph’s most iconic models.

Among the most exciting exhibits will be the most famous movie Triumph of all time – the Triumph Bonneville on which Steve McQueen attempted to jump the border fence in The Great Escape, which has been lovingly restored to working order.

Elsewhere, the two-wheeled stars from road, track and screen include the very first Triumph No1 from 1902, the Speed Triple ridden by Tom Cruise in Mission Impossible 2 and the latest race engine prototype for the 2019 Moto2tm championship.

Visitors will be able to book a guided tour of the Hinckley factory, which is at the heart of motorcycle manufacturing in the UK and is the spiritual home of Triumph. This extensive behind the scenes tour of the engineering and manufacturing facilities will give an unprecedented insight into Triumph’s unique and leading approach to designing and
building motorcycles.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles, said:
“We are very proud and excited to be able to invite Triumph and motorcycling fans from around the world to come and experience our brand first-hand, here at the factory where every Triumph starts its life.

“With so many important and rare bikes on display, the Visitor Experience will be a must for motorcycle and movie fans alike, but also an opportunity to help us celebrate our proud heritage and our passion for building great motorcycles. We hope this rewards and inspires every fan of the brand, and ignites a love for Triumph in a whole new generation.’’

Spread across eight distinctly-themed areas that combine to create a full Triumph experience, from celebrating the shared attitude of riders and fans, to the incredible bloodline of bikes, racing and popular culture, to the global network our riders represent and the full story of design from sketch to final assembly - the Visitor Experience represents
the home of the brand – built by riders, for riders.

In addition to the first model ever made, visitors to the experience will also find a host of rare and unique models including a 1919 Triumph ‘Trusty’ Model H used during the First World War, the 1959 Bonneville that shook the world and all of the brand’s legends with the Hurricane X75, T595 Trident and original ‘94 Speed Triple.

Racing and winning is also central to the Triumph story and features heavily in the experience. From an original 1920s TT racer alongside legends from American and British competition of the 1950s and 60s, as well as Gary Johnson’s 2014 Isle of Man Supersports TT winning Triumph Daytona 675.

Visitors to the new centre can also sample the Triumph 1902 café, which offers freshly-ground coffee, a comprehensive menu and free Wi-Fi in unique surroundings – the perfect place to top up the tank before the journey home.

The Triumph Shop is also on-hand for those looking to mark their visit with a unique range of high-quality branded merchandise, clothing and limited-edition Visitor Experience souvenirs.

Admission to the Visitor Centre is free of charge, while the 90-minute factory tour can be booked online in advance for £15 per person. The experience is open to the public from 1 November and tickets can be purchased from today.

Find out more about the all-new Triumph Visitor Centre and book your factory tour tickets.

-ENDS-

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NOTES TO EDITORS

About Triumph

• First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacture in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• Building around 67,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 700 dealers across the world.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA. The original British superbike and a race winner straight out of the crate. Chosen by famous motorcyclists of the past for its legendary handling, style, and character. It’s that handling, character and style, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
• Today, Triumph has been producing “Tiger” motorcycles for more than 80 years, the first competition Triumph Tiger (70, 80 and 90 models) all won their classes in the 1936 ISDT (International Six Day Trial).
• Triumph holds a unique place in the history of the International Six Day Trials as the motorcycle of choice for both the multiple winning British teams and famously Steve McQueen’s US ride entry in 1964.
• At the heart of Triumph’s philosophy is a commitment and passion to develop truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance to enjoy the perfect ride.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the epic Speed Triple, the game changing all new Street Triple 765, the class defining Tiger 800, transcontinental Tiger 1200, iconic Triumph Bonneville family including the stunning Bonneville Bobber, legendary Thruxton, accessible Street Twin, Street Scramble and iconic Bonneville T120 and T100, plus an exciting and accessible A2 range of Triumph motorcycles
• Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.