TRIUMPH FACTORY VISITOR EXPERIENCE CROWNED GOLD WINNER IN VISIT ENGLAND ACCOLADES
- Triumph Factory Visitor Experience scoops Gold Award for Overall Excellence at VisitEngland's Visitor Attraction Accolades
The Triumph Factory Visitor Experience in Hinckley, Leicestershire, has won Gold for 'Overall Excellence' at VisitEngland's Visitor Attraction Accolades 2024-2025.
The national awards, which were held at the National Motor Museum in Warwickshire on 12 November, recognise excellence within the visitor attraction sector. The Accolades were awarded based on scores that attractions obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment. The VisitEngland Assessor commented that the Visitor Experience was: "The perfect day out for fans of iconic motorbikes."
Accolades were awarded to 78 English attractions covering all aspects of what makes an outstanding visitor experience. The five categories include; Welcome; Best Told Story; Hidden Gem; Quality Food and Drink and Gold for overall excellence.
Triumph Motorcycles’ Chief Commercial Officer, Paul Stroud said: “"We’re absolutely thrilled to receive the VisitEngland Gold Accolade for 2025. It’s a real credit to our Factory Visitor Experience team, who work tirelessly to make every visit special, from showcasing our iconic bikes to sharing the story behind the design, engineering and development of Triumph’s motorcycles.
“The factory has long been a favourite for motorcycle enthusiasts, and it’s great to see its appeal growing as a unique venue for events and conferences. This award is proof of the experience on offer, and a visit would make a brilliant Christmas gift for any rider and their family.”
VisitEngland Director Andrew Stokes said: “These accolades put England’s outstanding attractions in the spotlight as they recognise the amazing visitor experiences available across the country. They acknowledge the people who give the warmest welcomes, provide the most mouth-watering food and tell the stories that delight visitors, making them jewels of our tourism offer.”
VisitEngland’s Visitor Attraction Accolades, now in their 11th year, are awarded to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals. Tourism is one of England’s largest and most valuable industries, delivering economic growth right across the country.
The Triumph Factory Visitor Experience is more than a factory or a museum, it’s an interactive experience that appeals to riders, fans, and even those new to motorcycling. Guests can explore a curated collection of iconic Triumph motorcycles, from historic classics to modern legends, alongside interactive displays that tell the story of Triumph’s engineering and design journey.
Open Wednesday to Sunday the exhibition, shop and café is free to explore. Visitors can also pre-book a Factory Tour; a behind-the-scenes look at how Triumph motorcycles are built, showcasing the precision and skill involved in every stage of production. Gift vouchers are available.
As well the VisitEngland Gold Accolade, the Triumph Factory Visitor Experience also holds a 2025 Travellers’ Choice Award from Tripadvisor.
For more details visit triumphfactory.co.uk
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ENDS
For further information contact:
Global PR & Events Manager, Lisa Jones at lisa.jones@triumph.co.uk
NOTES TO EDITORS
ABOUT TRIUMPH
- First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
A GLOBAL BRITISH SUCCESS STORY
- Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
- Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
A WORLD-CLASS RANGE
- With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
- Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders. The range has now expanded to include the Scrambler 400 XC, Thruxton 400 and Tracker 400.
- The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
- The Roadsters start with the agile and popular Trident 660 and Trident 800, with the sporty Daytona 660 and Street Triple 765 RS and RX, and finally the Speed Triple 1200 RS and RX. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
- Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-X, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.
- In October 2025, Triumph Motorcycles launched its first electric youth motorcycles; the new Triumph TXP range, powered by OSET. This collaboration with the OSET team, who joined the Triumph family in 2022, has resulted in four new models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider's size and experience.
TRIUMPH RACING
- Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, to the thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
- Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
- Triumph is working with PTR Triumph Factory Racing to participate in the 2026 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Brad Perie and Max Wadsworth. Triumph will also enter the all-new Sportbike World Championship with the Daytona 660. On the roads Triumph will compete at the Daytona 200 and the NW200 with the PTR Triumph Racing team, with KTS Macadam Triumph Factory Racing also lining up for a number of stops on the road racing calendar including the IOM TT.
- In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after two successful seasons, is racing with a four-rider team for 2026. Jordon Smith, Austin Forkner, Jalek, and Mikkel Haarup are racing for the British manufacturer, competing for the first time in AMA 450 Supercross with the TF 450-X, as well as the AMA 250SX East Championship with the TF 250-X. Triumph will also compete in the AMA Pro Motocross series in both categories. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a third season aboard Triumph machinery, alongside Guillem Farres with positive momentum in the new season thanks to podium results from ’24 and ’25, as well as a first moto win in April 2025.
- In September 2024 Paul Edmondson was officially appointed Team Manager of Triumph Factory Racing’s enduro programme. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Walker went on to win the AMA EnduroCross championship with the TF 450-E. Triumph earned podium finishes in the Enduro1 category of the EnduroGP World Championship with riders Mikael Persson and Morgan Lesiardo. Lesiardo took Triumph’s first Enduro1 overall victory and EnduroGP podium. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory with Lesiardo and Team Sweden’s first podium in decades with Persson, as well as impressive top five individual finishes overall. Triumph’s factory effort lines up with Mikael Persson and Jeremy Sydow for 2026, with Jamie McCanney moving to a role as Rider Coach.
ENDS
For further information contact:
Global PR & Events Manager, Lisa Jones at lisa.jones@triumph.co.uk
NOTES TO EDITORS
ABOUT TRIUMPH
- First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
A GLOBAL BRITISH SUCCESS STORY
- Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
- Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
A WORLD-CLASS RANGE
- With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
- Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders. The range has now expanded to include the Scrambler 400 XC, Thruxton 400 and Tracker 400.
- The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
- The Roadsters start with the agile and popular Trident 660 and Trident 800, with the sporty Daytona 660 and Street Triple 765 RS and RX, and finally the Speed Triple 1200 RS and RX. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
- Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-X, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.
- In October 2025, Triumph Motorcycles launched its first electric youth motorcycles; the new Triumph TXP range, powered by OSET. This collaboration with the OSET team, who joined the Triumph family in 2022, has resulted in four new models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider's size and experience.
TRIUMPH RACING
- Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, to the thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
- Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
- Triumph is working with PTR Triumph Factory Racing to participate in the 2026 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Brad Perie and Max Wadsworth. Triumph will also enter the all-new Sportbike World Championship with the Daytona 660. On the roads Triumph will compete at the Daytona 200 and the NW200 with the PTR Triumph Racing team, with KTS Macadam Triumph Factory Racing also lining up for a number of stops on the road racing calendar including the IOM TT.
- In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after two successful seasons, is racing with a four-rider team for 2026. Jordon Smith, Austin Forkner, Jalek, and Mikkel Haarup are racing for the British manufacturer, competing for the first time in AMA 450 Supercross with the TF 450-X, as well as the AMA 250SX East Championship with the TF 250-X. Triumph will also compete in the AMA Pro Motocross series in both categories. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a third season aboard Triumph machinery, alongside Guillem Farres with positive momentum in the new season thanks to podium results from ’24 and ’25, as well as a first moto win in April 2025.
- In September 2024 Paul Edmondson was officially appointed Team Manager of Triumph Factory Racing’s enduro programme. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Walker went on to win the AMA EnduroCross championship with the TF 450-E. Triumph earned podium finishes in the Enduro1 category of the EnduroGP World Championship with riders Mikael Persson and Morgan Lesiardo. Lesiardo took Triumph’s first Enduro1 overall victory and EnduroGP podium. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory with Lesiardo and Team Sweden’s first podium in decades with Persson, as well as impressive top five individual finishes overall. Triumph’s factory effort lines up with Mikael Persson and Jeremy Sydow for 2026, with Jamie McCanney moving to a role as Rider Coach.
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