TRIUMPH DAYTONA 660 STRIKES GOLD IN MISANO WITH MAIDEN WORLD CHAMPIONSHIP VICTORY

The Triumph Daytona 660 has secured its maiden victory in the FIM Sportbike World Championship as home-hero Bruno Ieraci took his CM Triumph Factory Racing Sportbike to the top step of the podium in the fifth round of the season at the Misano World Circuit Marco Simoncelli in Italy (12-14 June).

The middleweight machine has been a dominant force in the FIM Sportbike World Championship as both CM Triumph Factory Racing and PHR Performance Triumph have continued to build upon the already competitive package over the course of the five completed rounds. At the third race of the season in the Czech Republic, Ieraci secured the triple-powered bike its first World Sportbike podium. The Daytona 660 went on to record two further podiums in Aragón with the British duo of Fenton Seabright and Harrison Dessoy [PHR Performance Triumph].

Now, the Daytona 660 has secured its first-ever world stage victory in the all-new Sportbike series. Having already won races at national levels, the exciting Daytona used its strengths to conquer the field with Ieraci piloting the number 18 bike.

From seventh on the grid, the Italian made a strong start to the race, utilising the power to launch himself into podium contention. From there, he muscled his way through the field and eventually hit the front by the mid-way stage. Despite the increasing pressure from behind, the youngster held his nerve and planned his fightbacks to perfection, starting the final lap in prime position to fight for victory.

Passing his rival at turn eight, Ieraci then got excellent drive on the straight before a clean run through Curvone and the final section of the lap, which rewarded him with his first race victory and a first statement win for the Triumph Daytona 660.

The victory was then backed up by another standout performance from Seabright in Sunday’s second race. The PHR Performance rider made a strong start from pole position, having posted the fastest lap of the race on Saturday, and cemented himself as a front runner throughout.

Starting the final lap in the lead, Seabright fought hard, but ultimately dropped back to a very credible third by the chequered flag. Seabright’s podium concluded a positive weekend and another confident-boosting step for the Triumph Daytona 660 bike and teams.

The FIM Sportbike World Championship returns to action in September.
Bruno Ieraci, CM Triumph Factory Racing said: “I'm super happy with Saturday’s result, achieving the win after missing the second race in Aragón makes me very proud. It was also the first win here for me, CM Triumph Factory Racing and of course the Triumph Daytona 660, which to do at home in Misano is really special. Thank you to all my sponsors, team CM Triumph Factory Racing and of course Triumph Motorcycles. We will continue to work hard and see you again in September."

Ian Kimber, Head of Global Racing Programmes added: “To be standing on the top step of the world championship podium in such a competitive, new class is an incredible achievement for the team. It really demonstrates the capability of the Daytona 660, allowing our riders to extract the maximum performance out of it, and win in a field with a wide variety of machines. It’s the epitome of sportbike racing and a great series for young racers to develop their talent. We’re really proud of everything that both Triumph teams and riders have achieved so far this year, and we’d especially like to congratulate Bruno Ieraci on this very special debut victory with the Daytona 660.”

ON THE ROAD
The Daytona 660 has quickly established itself as a standout contender in the middleweight sport bike category, proving its capability not only on the racetrack, but also on the road. Powered by Triumph’s distinctive 660cc triple engine, the Daytona 660 delivers explosive mid-range punch and top-end rush, with 95PS at 11,250rpm and 69Nm of torque at 8,250rpm and a high 12,650rpm redline.

Its defining triple soundtrack comes from the combination of triple throttle bodies, an efficient induction system and a compact underslung silencer, together with a 3 into 1 exhaust header and catalyst system engineered to meet current standards while maintaining the engine’s distinctive character. With 80 per cent of peak torque available throughout the rev range, the Daytona offers strong, linear drive throughout the rev range. An intuitive ride‑by‑wire throttle ensures crisp, predictable control, giving riders confidence and responsive acceleration in real‑world conditions.

Showa 41mm upside‑down big piston Separate Function Forks, adjustable for compression and rebound damping, offer riders an extra level of fine tuning that is rarely seen in this class. This enhanced adaptability can help riders create a more personalised set up, improving how the Daytona 660 rides and handles. Paired with a Showa rear suspension unit featuring preload adjustment for quick set‑up changes, these components allow riders to fine‑tune the Daytona 660’s handling for anything from everyday road comfort to a sharper, more dynamic feel for spirited road riding or track days.

The Daytona 660 runs on premium Metzeler M9RR Supersport tyres, delivering exceptional feedback and impressive grip in all conditions to enhance handling and provide a confidence‑inspiring ride on both road and track. The Daytona 660 is available from £8,995 on the road and is available in Triumph dealers now. Find out more.

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ENDS

For further information contact:
Global PR & Events Manager, Lisa Jones at lisa.jones@triumph.co.uk

NOTES TO EDITORS

ABOUT TRIUMPH

First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

A GLOBAL BRITISH SUCCESS STORY

Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

A WORLD-CLASS RANGE

With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders. The range has now expanded to include the Scrambler 400 XC, Thruxton 400 and Tracker 400.
The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
The Roadsters start with the agile and popular Trident 660 and Trident 800, with the sporty Daytona 660 and Street Triple 765 RS and RX, and finally the Speed Triple 1200 RS and RX. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-X, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.
In October 2025, Triumph Motorcycles launched its first electric youth motorcycles; the new Triumph TXP range, powered by OSET. This collaboration with the OSET team, who joined the Triumph family in 2022, has resulted in four new models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider's size and experience.

TRIUMPH RACING

Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, to the thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
Triumph is working with PTR Triumph Factory Racing to participate in the 2026 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Brad Perie and Max Wadsworth. Triumph will also enter the all-new Sportbike World Championship with the Daytona 660. On the roads Triumph will compete at the Daytona 200 and the NW200 with the PTR Triumph Racing team, with KTS Macadam Triumph Factory Racing also lining up for a number of stops on the road racing calendar including the IOM TT.
In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after two successful seasons, is racing with a four-rider team for 2026. Jordon Smith, Austin Forkner, Jalek, and Mikkel Haarup are racing for the British manufacturer, competing for the first time in AMA 450 Supercross with the TF 450-X, as well as the AMA 250SX East Championship with the TF 250-X. Triumph will also compete in the AMA Pro Motocross series in both categories. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a third season aboard Triumph machinery, alongside Guillem Farres with positive momentum in the new season thanks to podium results from ’24 and ’25, as well as a first moto win in April 2025.
In September 2024 Paul Edmondson was officially appointed Team Manager of Triumph Factory Racing’s enduro programme. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Walker went on to win the AMA EnduroCross championship with the TF 450-E. Triumph earned podium finishes in the Enduro1 category of the EnduroGP World Championship with riders Mikael Persson and Morgan Lesiardo. Lesiardo took Triumph’s first Enduro1 overall victory and EnduroGP podium. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory with Lesiardo and Team Sweden’s first podium in decades with Persson, as well as impressive top five individual finishes overall. Triumph’s factory effort lines up with Mikael Persson and Jeremy Sydow for 2026, with Jamie McCanney moving to a role as Rider Coach.