ONE MILLIONTH HINCKLEY TRIUMPH KICKS OF THE ICONIC BRITISH BRAND’S 120-YEAR ANNIVERSARY PLANS

The Millionth Triumph of The Modern Era - Hand in hand with the announcement of plans to celebrate next year’s 120th anniversary of the most iconic British motorcycle brand in the world, Triumph unveilsthe landmark millionth Hinckley Triumph produced.

Triumph has reached a historic milestone in its modern era with the reveal of the millionth motorcycle built since the brand’s return in 1990.  Unveiled at Triumph’s Global Headquarters in Hinckley by Nick Bloor, CEO, in front of the UK team, the millionth Triumph is a one-off custom painted model of Triumph’s incredibly successful Tiger 900 Rally Pro. 

Launched in 2019 the Tiger 900 Rally Pro provides a perfect demonstration of Triumph’s world leading design, engineering and production capability, courtesy of its class defining character, capability, quality and attention to detail – attributes shared by all of Triumph’s modern line-up

With its sophisticated custom Silver paint scheme and one millionth graphics this very special milestone motorcycle will be displayed on Triumph’s stand at this year’s Motorcycle Live show at the NEC and then on show in Triumph’s Factory Visitor Experience* in a new, specially created 120-year anniversary display.

‘’Everyone at Triumph is incredibly proud to have played a part in achieving such a momentous moment in the modern history of this iconic brand. Over the 31 years since we re-launched Triumph with a new line of British designed motorcycles in Cologne in 1990, we have shared so many great moments with our fans across the world. From returning to the TT champions arena, to entering the MotoGP paddock with our Moto2 Engine partnership to supporting the biggest global riding event and its great cause for health and wellbeing with the Distinguished Gentleman’s Ride, to mention only a few.  Triumph’s success has always stemmed from the passion and commitment we share with our riders.’’

‘’Whilst the last year has been challenging for all of us, this passion and commitment has driven Triumph to even greater heights, including the successful entry into new categories with the Trident 660 and Tiger Sport 660.”

“Over the last three decades Triumph has maintained sustained and significant investment in our people, our partners and our in-house design, engineering and manufacturing capabilities, in order to grow the reach and reputation of this iconic British brand. This investment in home grown talent, both in the UK and around the world, matched by the passion we share with our riders for delivering the complete and perfect motorcycle, has seen the brand go from strength to strength, achieving the most successful year in the brand’s entire 120-year history.’’

‘’Furthermore, we are committed to taking the brand to even greater heights, and with the forthcoming launch of our brand new Tiger 1200, new competition MX and Enduro motorcycles, plus our strategic partnership with Bajaj to create smaller capacity bikes, I am delighted to say that the future for Triumph and its fans across the world will be just as exciting and rich as the last 30 years has been,’’ Nick Bloor Triumph CEO.

Celebrating 120 Years of the Most Successful British Motorcycle Brand
Encompassing millions of passionate fans who share the same obsession for motorcycling Triumph announce their plans to celebrate in 2022 the landmark 120-year anniversary of this iconic British motorcycle brand.

The very first production Triumph motorcycle went on sale to the public in April 1902, starting one of the world’s richest and most exciting brand stories; a story that has gone on to encompass countless legendary motorcycles, and playing a significant role in shaping the motorcycle world we enjoy today.

Triumph’s modern era began in 1990 with a completely original range of motorcycles designed and built in a brand new, state-of-the-art factory at Hinckley.

In the three decades since, Triumph has built and sold more motorcycles than at any previous time in its history through an international network of more than 700 dealers in 57 countries.

And despite recent challenges, the passion for Triumph shared around the world by owners, riders, fans and dealers has made the last 12 months the most successful ever, with more than 75,000 bikes registered globally and a turnover of £650 million.

Triumph represents the very pinnacle of Great British design and engineering, with a line-up of world-beating bikes spanning multiple genres from adventure to roadsters to modern classics, each delivering Triumph’s renowned reputation for class-leading handling, finish and detailing and original, authentic design.

Today Triumph operates across five manufacturing facilities, all managed and led by the global headquarters in Hinckley, Leicestershire, where every Triumph is conceived, prototyped and tested in Triumph’s centre of design excellence by our in-house team.  The most recent addition to Hinckley’s impressive infrastructure is an all-new UK assembly plant, built to enhance Triumph’s global manufacturing flexibility and complement the existing multi-million-pound paint shop and rapid prototyping facilities.

A truly global operation Triumph has 13 sales and marketing offices around the world, manufacturing and production facilities located in Thailand, where the company has its own casting, injection-moulding, machining and assembly facilities, and plants in India and Brazil, which assemble bikes destined for local markets.

Triumph’s Factory Visitor Experience* at Hinckley, opened in 2018, invites visitors to get a taste of Triumph’s manufacturing expertise as well as showcasing the most important collection of motorcycles from the iconic British firm’s past and present.

From January 2022 Triumph will invite fans from all over the world to join the factory in celebrating the pure spirit of motorcycling, in a series of stories, meet-ups and special events throughout the year.  Keep an eye out for more details to come in the new year.

*The Triumph Factory Visitor Experience is free to visit and is located at Triumph’s HQ in Hinckley, England and is open daily Wednesday through Sunday, from 10am - 4.30pm.

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For further information contact:
Lisa Jones, Global PR & Events Manager
lisa.jones@triumph.co.uk 

NOTES TO EDITORS

About Triumph Motorcycles

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• With more than 83,389 motorcycles delivered in calendar year 2022, and on track to reach a milestone 800 dealers across the world in 2023, Triumph is the largest British motorcycle manufacturer.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200 and epic Tiger 900, world leading Rocket 3 R and GT, the new high-performance Street Triple 765 RS, iconic Scrambler 1200, and the legendary Triumph Bonneville family including the Bonneville Bobber, Thruxton RS, Speed Twin 900 Twin, Scrambler 900, and the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 Supersports titles and World SuperSport racing, Isle of Man Supersports TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all-time lap records and seven different winners from 15 races. Reflecting these great successes, the wonderful feedback and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, in 2021, decided to extend our relationship and sign a new contract for another three years of racing: 2022 – 2024. The 765 Triumph Triple has so far achieved 73 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone. A 300km/h top speed has been reached at least once in each season, with the bar being moved even higher during practice at the 2023 Italian Grand Prix, when both Celestino Vietti and Darryn Binder recorded the highest ever top speed in Moto2™ of 301.6 km/h.  Triumph 765cc triples have raced more than one million kms, proving the engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021 Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
• In 2022 Triumph revealed their partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending SuperMotocross rounds.  For the 2025 season Triumph will additionally field its new 450cc bike in the SuperMotocross World Championship.
• In July 2022, Iván Cervantes secured victory in the Baja Aragón. Cervantes dominated the 450km race and crossed the finish line 1 hour and 6 minutes ahead of his rivals in the Trail category. In the scratch classification, which included professional riders with light 450cc rally motorcycles, Cervantes achieved an even more remarkable 11th position, clearly demonstrating the Tiger’s ability to compete at an elite level of competition.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance on a motorcycle in 24 hours (individual)’.  Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.
• In 2023, Triumph launched the Speed 400 and Scrambler 400 X: two all-new models. Designed from the ground-up with a brand-new single engine platform at their heart, these new models have been designed to deliver a fun, agile and confidence-inspiring ride for riders of all ages and experience levels. Conceived and designed in Hinckley, UK, these accessible new models represent incredible value for money and bring Triumph’s iconic style, quality and performance to a whole new generation of Triumph riders.