From the original race bike that inspired and created the Triumph Daytona name, through to Triumph’s recent and most significant Supersport TT bikes, the Triumph Factory Visitor Experience unveils its largest exhibition to date at the home of Triumph, within its Hinckley Headquarters.

Visitors to the Factory Visitor Experience will now be able to follow the bloodline of Triumph’s legendary Daytona with a new exhibition which will be on display from now until mid-August. An impressive layout presents 14 iconic Daytona motorcycles that illustrate in chronological order the timeline of this incredible model range and features the most important race-winning models, spanning across a 50-year period. 

The centre point for this display and on display for the first time since a full nut and bolt restoration, is Buddy Elmore’s legendary 1966 Daytona 200 winning bike, the original motorcycle which coined the ‘Triumph Daytona’ name.

  • This new exhibition delivers an engaging journey that showcases the evolution of one of Triumph’s most successful models to date, from the original Daytona racer that inspired the ‘Triumph Daytona’ name, to today’s TT and Supersport championship winning legends.
  • In its first public display since undergoing a total restoration, visitors can view a truly iconic, original race legend at Hinckley. The display of the actual 1966 Daytona 200 winning motorcycle celebrates Buddy Elmore’s legendary ride from 46th place to 1st on a Tiger 100, the ‘Triumph Daytona’ name was born from this indelible moment in racing history.  
  • The exhibition includes 14 unmistakable machines, each with a fascinating story to tell, from Buddy Elmore’s 1966 historic Daytona 200 winner, to the first-ever Official Moto2™ Dorna Sports Licensed motorcycle, the Daytona Moto2™ 765.
  • A rare opportunity to see up close Peter Hickman’s 2019 Isle of Man TT SuperSport and Ulster GP three times race winning Triumph Daytona 675R, alongside multiple BSB championship, Daytona 200, and Isle of Man Supersport TT winning Triumph Daytona motorcycles.

Simon Thrussell, Head of Customer Experience, Triumph Motorcycles said:

“We are very proud to be able to showcase our largest ever exhibition to date and what better model to feature than the Daytona! You can literally see the prolific progression of the Daytona racing name within this display, its evolution over the years and how it became and continues to be, one of the most successful Triumphs of all time - with an ever-growing fan base. We’d like to welcome fans of Triumph and motorcycling to come to the Factory Visitor Experience and see first-hand this fantastic new exhibit, which has been a passion project for the Factory Visitor Experience team to create from the first day we opened. There’s never been a better time to visit our Factory Visitor Experience.”

Find out more about the all-new Triumph Factory Visitor Experience and book your factory tour tickets here:


Notes to Editors

About Triumph

  • The Triumph Moto2™ 765cc race engine is a development of the class-leading Street Triple RS 765cc road motorcycle with the same visceral soundtrack.
  • First established in 1902, Triumph Motorcycles celebrated 117 years of motorcycle manufacture in 2019. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
  • Building around 65,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has around 650 dealers across the world.
  • This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Rocket R and GT, new higher performance Street Triple 765RS, iconic Scrambler 1200, epic Speed Triple, class defining Tiger 800, transcontinental Tiger 1200, iconic Triumph Bonneville family including the sporty Speed Twin, Bonneville Bobber, legendary Thruxton, accessible Street Twin, Street Scrambler and iconic Bonneville T120 and T100, plus an exciting and accessible A2 range of Triumph motorcycles.
  • Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
  • The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. It’s that handling, character and style, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
  • Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the 675cc Triumph triple powered 2014 Daytona 200 win, the 2014 Isle of Man Supersports TT win, the 2014 and 2015 British Supersports titles and World SuperSport racing, and again this year, with another victory at the Isle of Man Supersports TT, piloted by Peter Hickman. And of course with the new generation 765cc triple engine powering the 2019 Moto2™ championship, Triumph’s racing legend continues.