TRIUMPH RETURNS TO DAYTONA 200 WITH THE PHR PERFORMANCE TEAM

The Triumph factory-supported PHR Performance Team will head to the USA in March this year to tackle the Daytona 200, with Peter Hickman and Richard Cooper setting their sights on clinching another victory with Triumph’s Street Triple 765 RS.

Hickman’s PHR Performance Team will be preparing two Street Triple 765 RS bikes in the UK, with the official support of Triumph. Now in its 82nd year, the Daytona 200 runs from 7-9 March at the Daytona International Speedway, Florida, USA. The race itself gets underway at 1310h local time on Saturday 9th March.

The 2024 event presents an exciting opportunity for Hickman in particular, to compete at the race he’s long been keen to tackle, whilst also serving as a valuable chance for more track time aboard the Triumph machine that he’ll compete on at the Isle of Man TT.

Steve Sargent, Triumph’s Chief Product Officer:
“Triumph is pleased to support Peter Hickman and Richard Cooper in their efforts to bring the Daytona 200 crown back to the UK with the PHR Performance Team. This iconic race holds a special place in the history of Triumph Racing In fact, Brandon Paasch won on the Street Triple 765 in its first outing at Daytona in 2022, and he credits the engine with making the difference when he powered tohis dramatic victory. It’s the same three cylinder 765 that forms the basis of the bikes Hickman and Cooper are racing this year.

“This race, along with our entries into Supercross and Motocross and a strong commitment in Supersport, mean that 2024 should be a very exciting year for Triumph Racing.”

Peter Hickman, PHR Performance Team Owner and Rider:
“The Daytona 200 is a race that I’ve not only watched for many years, but also always wanted to compete in. To finally get everything in place to run not only myself but also “Coopes” as the official Triumph entry is absolutely amazing and I cannot wait! We’re running are the same bikes we’ll be running at the Isle of Man TT this year, so it gives us a good platform for extra testing.

“I need to thank a few teams for helping to make all this happen. Triumph Racing, Freedom Road Financial, Faye Ho and the FHO Racing team for not only allowing me to bring my own team to race here but also for supporting us, and of course David Robinson of Bathgate Group. Everyone has made a substantial input to get us ready. I can’t wait to get on track and experience Daytona for the first time. To say I’m excited is an understatement and I know that with the package we have, we will be strong contenders.”

Richard Cooper, PHR Performance Team Rider:
“I am mega excited to be returning to the Daytona 200! The last time I raced here was back in 2008 where I finished fifth in the main race. This year, I’m returning with Triumph and the PHR Performance Team on the Street Triple 765 RS I believe that with this team and this bike, we are capable of achieving top honours!

“It’s a huge effort from everyone in the team to get the bikes, equipment and personnel over from the UK but with the team we have, I’m confident we’ll be right at the sharp end from the first practice. Looking at the previous results, the Triumph Street Triple has been a great package, winning in ‘22 and delivering a strong pace in ’23. I’m looking forward to meeting and putting on a good show for the fans in March.”

Triumph has a long association with Daytona, tracing its roots back to the factory team victories in 1966 and 1967 for Buddy Elmore and Gary Nixon respectively. Sensationally, Brandon Paasch won in 2022 on the debut of the Street Triple 765 under the Supersport regulations, using the triple’s superior torque to power out of the last corner and judge his victory dash to perfection, taking the flag by 0.007 seconds.

ENDS

For more information, please contact: enquiries.racing@triumph.co.uk

Notes to Editors
ABOUT TRIUMPH RACING

First established in 1902, Triumph Motorcycles has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
In 2021 Triumph announced its forthcoming entry into the Motocross and Enduro worlds with the single-minded ambition and commitment to develop a championship winning team.
In 2022, the appointment of Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall was announced. The team will be located at a dedicated new state-of-the-art private race facility in the USA.
In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships and confirmed the appointment of two top class riders to lead its race development testing. Clément Desalle joined as test rider for the Triumph Racing MXGP/MX2 Team, run by Thierry Chizat-Suzzoni, and Ivan Tedesco joined as full-time test rider for the Triumph Racing US SuperMotocross World Championship Team, led by Bobby Hewitt.
In September 2023, Triumph’s new 250cc motocross bike was revealed in public for the first time, at the SuperMotocross World Championship Final at the Los Angeles Memorial Coliseum in California.
In October 2023, Monster Energy was unveiled as the title sponsor of the MX2 team, named ‘Monster Energy Triumph Racing’ and the race bike was unveiled at the Motocross of Nations. In November the riders Mikkel Haarup and Camden McLellan were announced.
In January 2024, the Triumph Racing SuperMotocross team line-up was announced with Jalek Swoll and Evan Ferry racing the 250SX East Supercross series, while Joey Savatgy joins them for the Pro Motocross series later in the year.
In February 2024, Triumph Racing competed at its first ever Supercross event in Detroit in the 250SX East category with its new Triumph TF 250-X, while the Monster Energy Triumph Racing team competed in Spain as a pre-season warm-up for the MX2 World Championship.